It’s time to leave dating apps in 2023.

In this digital age, dating apps have become an ever-present part of modern romance. With the swipe of a finger, you can find a match within seconds. But despite the promises of convenience and efficiency, many people find themselves disillusioned with the outcomes of these digital connections.

Here’s our take on why dating apps often fail to deliver on their promises of genuine connection and lasting relationships.

Superficial First Impressions

One of the primary drawbacks of dating apps is the emphasis on superficial first impressions. Users are often judged based on a handful of carefully selected photos and a brief bio. This focus on physical appearance can lead to a lack of depth in initial interactions, hindering the development of meaningful connections.

With It’s Just Lunch, our professional matchmakers get to know you and what you’re looking for in a potential partner. Then, they use a combination of intuition, decades of experience, and what they’ve learned about you to carefully hand-select your matches. Algorithms just can’t compete with our personalized approach.

Contradiction of Choice

While having an abundance of options may seem like an advantage, the contradiction of choice suggests that too many options can be overwhelming and lead to indecision. Dating apps present users with ample potential matches, making it difficult for individuals to commit to a single person and invest the time needed to nurture a relationship.

Because the It’s Just Lunch signature process drills down to exactly what you’re looking for in a partner, our professional matchmakers are able to weed out singles who wouldn’t be an ideal fit and present higher quality candidates for your first date.


One of the inherent challenges of online dating is the potential for misrepresentation. Users may create profiles that do not accurately reflect their true selves, leading to disappointment and frustration when expectations clash with reality. This lack of authenticity can erode trust and make it challenging to build genuine connections.

Only high-quality matches that have been vetted, including meeting all matches face to face, by an IJL matchmaking pro will be presented for your first dates. Date confidently knowing you’re backed by our professional matchmakers who have a thorough and detailed training program they must pass before they ever become someone’s “matchmaker.”

Shallow Communication

The nature of messaging on dating apps tends to be brief and transactional. Conversations may revolve around surface-level topics, inhibiting the development of a deep emotional connection. Meaningful communication often requires time, face-to-face interaction, and a level of vulnerability that is challenging to achieve through a screen.

As they say, “you get what you pay for.” Because It’s Just Lunch is a fee-based matchmaking service, our clients are serious about finding that special someone and they have chosen to invest in their future, taking social interaction and communication far more seriously than what you usually experience through app conversations.

Quantity over Quality:

Dating apps often prioritize quantity over quality, encouraging users to accumulate matches rather than fostering meaningful connections. The constant pursuit of the next match can lead to a cycle of short-lived interactions, preventing individuals from investing the necessary time and energy into building a lasting relationship.

At It’s Just Lunch, we are far from anything you’ve experienced from an online dating service. Instead of spending hours searching through online profiles or swiping screens, you’ll spend time on face-to-face dates, guaranteed. Our matchmakers get to know you, and then hand-select your matches. It’s personal, it’s private, it’s effective and it’s offline.

While dating apps offer a convenient way to meet potential partners, their limitations and shortcomings are hard to ignore. Superficiality, the contradiction of choice, misrepresentation, shallow communication and a focus on quantity over quality are just a few of the reasons why these platforms fall short in the search for true connection.

Ready to ditch dating apps? It’s time to turn to the professional matchmakers at It’s Just Lunch to help you navigate the complexities of modern romance with an enjoyable, personalized alternative to apps and online dating. Connect with a matchmaker today to learn more.

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